you don’t worry about the size of something for the sake of worrying about the size of something
a 2012 entry from the late Tom Spurgeon’s Comics Reporter: “So people are going to the movies less frequently. Really, things have been dying and changing since forever. People don’t buy Big Little Books anymore; people don’t walk on the promenade anymore; people don’t go to roller derby. Actually, they do all of those things; they just don’t do them in great numbers. One of the wonderful things about treating art as an art rather than as a public commodity is that you focus on the quality of the experience and benefiting the artists directly; you don’t worry about the size of something for the sake of worrying about the size of something.